Indian Wrestler Vinesh Phogat’s Surging Endorsement Fees After Paris Olympics
The 2024 Paris Olympics marked the end of Indian wrestler Vinesh Phogat’s journey with an unfortunate turn of events. She missed the weigh-in limit by a mere 100 grams, leading to her disqualification from the women’s 50kg freestyle wrestling final. Despite her disheartening setback and subsequent unsuccessful appeal to the Court of Arbitration for Sport (CAS), Phogat remains a highly celebrated figure in India.
In the aftermath of the Games, Phogat’s market value has experienced a significant increase, resulting in a surge in her endorsement fees. Formerly charging approximately INR 25 lakh per deal, she is now commanding fees between INR 75 lakh to INR 1 crore, underscoring her heightened brand value.
According to The Economic Times, Vinesh Phogat, along with Neeraj Chopra and Manu Bhaker, have all witnessed a substantial rise in their brand values following their performances at the Paris Olympics. Neeraj, securing a silver medal, experienced a 30-40% increase in his brand value, reaching an estimated USD 40 million or INR 330 crore. Despite not replicating his gold medal success, Neeraj’s market appeal remains strong.
Similarly, Manu Bhaker’s remarkable achievements at the Paris Games, earning her two bronze medals, led to a considerable increase in her brand value. Prior to the Olympics, her endorsement fee was approximately INR 25 lakh, but it has now surged to around INR 1.5 crore following a lucrative deal with ThumbsUp.
Despite the challenges faced at the Paris Games, Vinesh Phogat’s enduring influence and rising brand value continue to underscore her significant role in Indian sports. The exceptional performances of these athletes have undoubtedly elevated the standard for Indian sports and have garnered increased attention and support for wrestling and shooting in the country.
The inspiring journeys of Vinesh Phogat, Neeraj Chopra, and Manu Bhaker at the Paris Olympics have left a lasting impression on sports enthusiasts and have paved the way for a new wave of talent in India. Their determination, resilience, and outstanding achievements will undoubtedly inspire future generations of athletes, further solidifying their legacy in the realm of Indian sports.
In conclusion, the surge in endorsement fees for Vinesh Phogat, Neeraj Chopra, and Manu Bhaker highlights the immense impact of their performances at the Paris Olympics. While the disappointment of not securing desired medals may linger, their rising brand values and increased recognition underscore their status as influential figures in the realm of Indian sports.
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