The Paris Olympics 2024: How Indian Athletes’ Brand Value Soared After the Games
The Paris Olympics 2024 have concluded, but the impact of the prestigious sporting event persists, particularly for Indian athletes. The tournament was a whirlwind of emotions, encompassing triumphs, disappointments, and controversies. Despite the close of the games, the market value of Indian athletes like Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has experienced a substantial upswing.
Neeraj Chopra, the renowned javelin thrower who secured a silver medal at Paris 2024, is on track to surpass the market value of several top Indian cricketers. Before the Olympics, Neeraj’s brand worth stood at USD 29.6 million, equivalent to that of Indian all-rounder Hardik Pandya. However, following his victory in Paris, his valuation is anticipated to exceed USD 40 million. This increase can be attributed to his exceptional performances on the global stage, solidifying his status as one of India’s most marketable sports figures.
Despite not attaining a medal, Vinesh Phogat’s market worth has continued to rise. Widely celebrated as India’s standout performer at the Paris Olympics, Vinesh has seen a steady surge in her value. Projections suggest that her endorsement fee has risen from Rs 25 lakh per deal per year to approximately Rs 1 million, highlighting the increasing recognition of her remarkable talent and determination on the international stage.
Similarly, Manu Bhaker has experienced a significant increase in her market value. At just 22 years old, Bhaker secured two bronze medals and narrowly missed out on a third, finishing fourth in her category. Her impressive performance has attracted the attention of major corporations, resulting in a lucrative endorsement deal with ThumsUp worth Rs 1.5 crore. This partnership marks a noteworthy milestone for Bhaker, signaling her potential as a marketable athlete in India.
The noteworthy surge in market value for these Indian athletes underscores the growing recognition of their abilities and achievements on the international sports stage. As India continues to make its mark in the world of sports, the prospects for athletes like Neeraj Chopra, Vinesh Phogat, and Manu Bhaker are undoubtedly bright, both in terms of their sporting accomplishments and their commercial appeal.
Source: PTC News
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