Summary
World Aquatics achieved record-breaking digital engagement during the Paris 2024 Olympic Games, with a growth of +1,800% in social media impressions compared to Tokyo 2020. The event featured 1,439 athletes across various aquatic disciplines, and generated over 1.3 billion impressions and 621 million engagements. Successful initiatives included innovative shows that connected fans to the events. The World Aquatics website also recorded high traffic, solidifying a historic year for aquatic sports.

The Paris 2024 Olympic Games marked a monumental achievement for World Aquatics, showcasing an extraordinary increase in digital engagement metrics compared to the Tokyo 2020 Games. With a staggering growth of over 1,800%, World Aquatics delivered impressive digital performances, captivating audiences through their social media platforms. Competing in various aquatic events at the historical venues of Paris — including the Paris La Defense Arena, Olympic Aquatics Centre, and River Seine — 1,439 athletes from 191 nations showcased their talents in swimming, diving, water polo, artistic swimming, and open water swimming. The World Aquatics team, comprising writers, photographers, and digital content creators, ensured dynamic coverage of the 49 aquatic medal events offered during the Olympics, delivering timely insights and thrilling content for fans worldwide. The digital metrics highlighted the success of World Aquatics’ strategy, which resulted in remarkable audience engagement: 1.3 billion impressions, 621 million engagements, and 609 million video views were recorded across their social media platforms. Furthermore, the digital community of World Aquatics now boasts 5.6 million fans globally, with an addition of 1.1 million fans during the Paris Games alone, demonstrating substantial growth in audience reach. The strategic deployment of innovative programming — notably the nightly recap show, “About Last Night,” hosted by former Olympic and World Champions, and the interactive “AQUA Fan Van” — significantly enhanced viewer engagement and connected fans to the events in a vibrant and celebratory manner. World Aquatics Digital Manager, Luca Fasani, emphasized the effectiveness of these initiatives in fostering connections with fans and celebrating athletes during this prestigious event. Accumulating an impressive 1 million video views per hour over a continuous span of 24 days, the World Aquatics website also served as a primary source for in-depth content and live results. Analysis of traffic data revealed a total of over 1.5 million unique visitors and more than 34 million pageviews, marking the past year as the most-followed period for aquatic sports to date.

In preparation for the Paris 2024 Olympic Games, World Aquatics implemented advanced digital strategies to enhance fan engagement and global reach. This included a focus on original content and utilizing platforms to distribute timely updates and coverage of aquatic sports events. The Olympiad represented a unique opportunity to promote aquatic sports on a grand scale, combining innovative programming with the richness of the Olympic experience.

The outstanding digital performance of World Aquatics during the Paris 2024 Olympic Games has set new standards for engagement and visibility in aquatic sports. With unprecedented growth in metrics, strategic content initiatives, and an expanding global community, World Aquatics is well-positioned to build upon this momentum for future events, including the upcoming World Aquatics Championships in Singapore in 2025 and the Los Angeles Olympic Games in 2028.

Original Source: www.worldaquatics.com

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