Samsung’s Remarkable Contributions to Paris 2024 Olympics and Paralympics
Summary
Samsung’s involvement at the Paris 2024 Olympics showcased unprecedented engagement, offering tailored Galaxy Z Flip6 devices to 17,000 athletes, facilitating 293 victory selfies, and enhancing broadcasts with over 200 Galaxy S24 Ultra devices. The partnership also featured pop-up stores that welcomed over 380,000 visitors and the distribution of 350,000 Olympic pins. With a commitment to 2028, Samsung’s influence is set to grow in future Olympic events.
Samsung’s active engagement in the Olympic and Paralympic Games has reached new heights with its substantial contributions during Paris 2024. With a legacy of support spanning decades, Samsung surpassed previous milestones, particularly through its innovative technology and unique offerings to athletes. At this latest event, medalists utilized the Galaxy Z Flip6 Olympic Edition to capture 293 victory selfies, enhancing personal interactions with their achievements, rather than relying solely on traditional media photography. Each athlete and para-athlete received tailored units of this exclusive device, of which 17,000 were distributed, featuring a specialized eSIM with 5 GB of data provided by Orange, as well as Samsung Wallet capabilities for seamless transportation access and a specialized social media platform exclusively for Olympians. Furthermore, Samsung also supplied 15,000 Galaxy devices to support staff and volunteers, constituting 7,100 phones, 2,500 tablets, and 5,200 laptops. Noteworthy was the inaugural Athlete’s Parade, hosted uniquely on the Seine River, where Samsung facilitated the broadcast of the opening ceremony via more than 200 Galaxy S24 Ultra smartphones connected through a private 5G network. These devices were later utilized during the sailing events in Marseille, showcasing their durability and capability. The partnership allowed Samsung to connect with the public through pop-up stores at iconic Paris locations, drawing over 380,000 visitors. Additionally, the tradition of Olympic pin trading was honored with the distribution of 350,000 Samsung Olympic Games pins to athletes and fans alike. With a partnership agreement extended to 2028, Samsung is poised to play a significant role in future Winter and Summer Olympic Games, further enriching the experience of participants and attendees alike.
The partnership between Samsung and the Olympic community highlights the integration of technology in enhancing athlete experiences at major sporting events. Samsung’s long-standing involvement has evolved to include direct engagement with athletes, volunteers, and fans, promoting memorable moments and facilitating communication and connectivity. Their provision of customized devices tailored for Olympic participants sets a precedent for future games, showcasing how technological advancements can transform traditional practices in sporting events. The historical context of Olympic pin trading also emphasizes the cultural richness of the Games, bridging new technologies with age-old traditions.
In conclusion, Samsung’s comprehensive support and innovative technology at the Paris 2024 Olympics have significantly contributed to a unique and personalized experience for athletes and attendees. By providing customized mobile solutions, engaging in cultural traditions, and facilitating new broadcasting methods, Samsung has redefined its role within the Olympic framework. With ongoing commitments for future games, the tech giant is set to enhance its influence in both winter and summer Olympic experiences.
Original Source: www.gsmarena.com
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