The IOC is launching an extensive licensing program for the Paris 2024 Olympic Games, offering a variety of physical and digital products to engage fans globally. Collaborations with new licensees have led to three collections: the Olympic Games Collection, Olympic Heritage Collection, and Olympic Collection. Fans can purchase merchandise both online and in-store, facilitating broader access to Olympic-themed products. Digital engagement initiatives, including a mobile game and interactive experiences, are also being introduced to enhance fan interactivity. Additionally, commemorative products mark the centenary of the 1924 Paris Games.

The International Olympic Committee (IOC) is ramping up its outreach to fans through a diverse global licensing program associated with the Paris 2024 Olympic Games. This initiative provides an expansive selection of both physical and digital merchandise designed to engage audiences worldwide. The IOC’s collaboration with a number of new licensees has resulted in three distinct collections designed to enhance the Olympic experience: the Olympic Games Collection, aimed at promoting the Games on a global scale; the Olympic Heritage Collection, which pays homage to the artistic and design legacies of previous Olympic Games; and the Olympic Collection, which seeks to resonate with sports enthusiasts and youth, fostering broader Olympic values. “Official merchandise enables fans to connect with the Olympic and Paralympic Games and collect their own special piece of Olympic history,” stated Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services. Highlights from the merchandise include various match and replica balls for sports like volleyball and water polo produced by Mikasa, along with basketball and handball products from Molten. Moreover, innovative items such as finger skateboards and accompanying ramps have been created in collaboration with Spin Master’s Tech Deck brand, allowing fans to construct their own Olympic-caliber skateparks. Furthermore, co-branded merchandise featuring Looney Tunes has been developed in partnership with Warner Bros. Discovery Global Consumer Products, comprising apparel, pins, and accessories that appeal to a wide audience. In efforts to provide access to all fans, e-commerce platforms have been established where individuals can procure these items. The official Olympic Shop offers a convenient selection of merchandise, including collections not only for Paris 2024 but also for future Games, such as Milano Cortina 2026 and LA28. Additionally, through collaboration with Trendyol.com, part of the Olympic Partner Alibaba, fans in Türkiye and select markets can access exclusive online offerings. Digital engagements are pivotal in bringing fans closer to the Olympic experience. The IOC has launched a variety of interactive online initiatives, including the official mobile game for the Paris 2024 Games published by nWay, online sailing competitions available on Virtual Regatta, and an immersive Olympic environment accessible via Roblox. Athletes and enthusiasts alike are encouraged to partake in connected sports challenges through the Kinomap interactive training application, allowing users to experience Olympic courses remotely. For the first time, the IOC is also introducing a digital collectible album, in collaboration with Panini, providing fans with an opportunity to collect digital card packs focusing on Paris 2024. On a historic note, the IOC has recognized that 2024 marks one hundred years since the 1924 Olympic Games held in Paris. Products celebrating this significant anniversary include a limited-edition apparel line from Lacoste, a commemorative coin by Monnaie de Paris, and exclusive writing instruments from Montblanc, marking the legacy of both the Olympic Games in Paris and the Olympic Winter Games in Chamonix from 1924. In conjunction with its global licensing initiatives, the Paris 2024 Organising Committee has also created a rich array of merchandise for the Games, totaling approximately 6,000 unique products spanning categories such as apparel, accessories, stationery, and more. This extensive merchandise line is readily available both online through the Olympic Shop and at various retail points throughout France. Edouard Bardon, Licensing Director at the Paris 2024 Organising Committee, remarked, “We are proud to have put together an amazing team of licensees. Everyone is able to treat themselves to a souvenir of the Olympic and Paralympic Games Paris 2024, whatever their taste or budget.” Through its Global Licensing Strategy, the IOC aims to foster long-term fan engagement and strengthen the Olympic brand. The strategic focus includes engaging diverse audiences through unique, branded merchandise beyond the immediate Olympic Games, encompassing the core Olympic and Paralympic Collections designed to emphasize the Olympic spirit throughout the year.

The Olympic Games represent a global celebration of sport, culture, and unity. The upcoming Paris 2024 Games are not only a pivotal event in the Olympic calendar but also an opportunity for the IOC to enhance fan engagement through diverse merchandise offerings. By leveraging licensing partnerships and e-commerce strategies, the IOC aims to bring the Olympic spirit to fans worldwide, especially those unable to attend the events in person.

In conclusion, the IOC’s extensive licensing program for the Paris 2024 Olympic Games serves as a vital conduit for fans to engage with the Olympic movement through an array of physical and digital merchandise. This initiative reflects the IOC’s commitment to bringing the Olympic spirit to audiences worldwide while commemorating the historic legacy of past Games. The collaboration with various licensees and e-commerce platforms fosters a lasting connection between fans and the Olympic values, ensuring that the excitement of Paris 2024 resonates well beyond the Games themselves.

Original Source: olympics.com

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