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Chile’s Verfrut Aims for 20% Increase in Stone Fruit Exports for 2024-2025

Chile’s Verfrut plans a 20% increase in stone fruit exports this 2024-2025 season, focusing on 2.7 million boxes. Despite facing challenges in early plum varieties and market uncertainties in Asia, they aim to maximize profitability by targeting suitable markets. The acquisition by Unifrutti enhances their global strategy while also presenting logistical issues.

Verfrut, a prominent Chilean company specializing in the cultivation of stone fruits such as plums, peaches, and nectarines, has announced plans to increase their exports by 20% for the 2024-2025 season, aiming to ship approximately 2.7 million boxes. Sebastián Rodríguez, the commercial director, noted that despite favorable forecasts, the company is addressing challenges related to early plum varieties and uncertainties regarding the Asian market for nectarines.

The stone fruit season in Chile is a critical period for exporters, as demand fluctuates significantly across global markets. In particular, North America plays a vital role for the three main stone fruit varieties, while Asia shows distinct preferences for certain types, particularly white-fleshed nectarines. The integration of Verfrut into Unifrutti aims to leverage these market dynamics to enhance opportunities, even as logistical challenges complicate matters.

In conclusion, while Verfrut anticipates a significant increase in stone fruit exports this season, the company must navigate various hurdles, including logistical challenges and dynamic market preferences. The ongoing adjustments following their acquisition by Unifrutti further emphasize their commitment to strengthening their position in global markets without overwhelming production capacity or compromising quality.

Original Source: www.freshplaza.com

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