NBC’s Plans for 2026 Winter Olympics in Milan Draw from Paris Strategies
NBC Sports plans to broadcast the 2026 Winter Olympics from Milan, Italy, using strategies similar to the recent Paris event. All events will be available on Peacock, complemented by extensive daily coverage on NBC. Rick Cordella, the president of NBC Sports, highlights the anticipated success due to America’s interest in Italy and plans for innovative programming.
NBC Sports is scheduled to broadcast the upcoming Winter Olympics from Milan, Italy, and will incorporate many strategies similar to those utilized for the recent Paris Olympics. All events will be accessible via the Peacock streaming service, alongside a minimum of five hours of daily coverage on NBC’s broadcast network. The primetime segment will feature a tailored nighttime show highlighting athletes’ performances and insights.
Rick Cordella, the president of NBC Sports, emphasized the success of the Paris telecast, which focused on immediate accessibility and uniquely blended celebrity appeal with Olympic coverage. He stated, “Paris proved that the Olympics are back and remain an unrivaled media property.” He expressed confidence that the Milan Cortina Games will continue in this successful vein, given the favorable time zone and America’s interest in Italy and its culture.
Peacock will showcase every sport live, covering 116 medal events while offering various interactive features, instant replays, and curated video highlights. The return of the “Gold Zone”—a dynamic show that presents significant moments in real-time—has generated considerable excitement.
USA Network will host all events featuring Team USA, while CNBC will contribute additional coverage during weekdays and weekends, once its business programming concludes. Despite plans for these networks to become independent by late 2025, NBC Sports expresses confidence in their utilization during the Olympics.
NBCUniversal estimated that advertising revenue related to the Paris Olympics would exceed $1.25 billion, reflecting the significant interest and investment in Olympic broadcasting. In anticipation of the Milan Games, the network intends to replicate successful coverage strategies that have resonated with audiences.
NBC Sports is poised to deliver extensive coverage of the 2026 Winter Olympics in Milan by employing successful strategies utilized during the Paris Olympics. With robust streaming options on Peacock and significant broadcast presence on NBC and associated networks, the company aims to engage a wide audience with innovative and rich programming. Given the expected interest in both the athletes and the host city, NBC Sports anticipates a successful Olympic event.
Original Source: variety.com
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