Quanzhou City Experiences Remarkable Tourism Growth Through Cultural Revival
Quanzhou, a historic city in Fujian Province, experienced remarkable tourism growth during the 2025 Spring Festival, attracting over 10 million visitors and generating significant revenue. Traditional performing arts and cultural IPs have driven this boom, with substantial ticket sales and innovative projects leading to a vibrant economic environment bolstered by ongoing cultural preservation efforts.
Quanzhou, a historic coastal city in southeastern Fujian Province, has experienced significant tourism growth during the 2025 Spring Festival, attracting 10.12 million visitors. The tourism revenue reached 10.1 billion yuan (approximately 1.4 billion U.S. dollars), marking a year-on-year increase of 23.6 percent in visitor numbers and 25.9 percent in revenue, thereby securing a top spot in Mafengwo’s “2025 Top 10 Hottest Festive Towns” list.
The city’s traditional performing arts have played a pivotal role in this tourism surge. The Marionette Theatre of Quanzhou hosted 94 performances and engaged over 30,000 attendees, generating 2 million yuan in ticket sales. Reflecting heightened interest, daily performances escalated to seven shows. Additionally, over 300 operatic performances, including Liyuan Opera and Gaojia Opera, drew a youthful audience eager to discover local culture.
Cultural intellectual properties (IPs) have also contributed to Quanzhou’s economic rejuvenation. A green snake sculpture located at the Quanzhou Confucius Temple led to sales of plush toys and souvenirs totaling 1 million yuan. Local companies such as Peak Group played a significant role by designing installations like the “seven-color coral-bean snakes” that were showcased at various landmarks.
The positive impacts of tourism on cultural preservation are evident. The revenues generated by the string puppet troupe are reinvested into creative and facility enhancements, while the local music ensemble has modernized traditional music, performing at venues around the globe, including cities like Shanghai and London.
Statistics reveal that Quanzhou hosted 100 million tourists in 2024, with tourism expenditure increasing by 20.8 percent to reach 121.14 billion yuan (about 16.7 billion U.S. dollars). Such growth has invigorated sectors like transport, hospitality, and catering. The harmonious blending of cultural heritage with tourism has established a sustainable model that fosters both economic development and the preservation of traditional practices.
In conclusion, Quanzhou’s impressive tourism growth during the 2025 Spring Festival, driven by cultural revival and performing arts, underscores the effectiveness of integrating heritage with modern tourism. The contributions from local enterprises and the focus on cultural preservation further enhance Quanzhou’s economic landscape, promoting sustainable growth while instilling a deeper appreciation for tradition among the younger generation.
Original Source: www.news-journal.com
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