The 9th River Festival in Takeo, Cambodia, aims to promote tourism in river provinces through various cultural activities. The event features performances, sports, and local exhibitions, emphasizing environmental conservation. With impressive visitor numbers, it highlights tourism’s vital role in Cambodia’s economy.

The 9th River Festival of Cambodia is currently taking place in Takeo province aimed at enhancing tourism along the country’s riverine areas. The festival, themed “The Value of River: Linking Culture and Natural Tourism,” commenced on March 21 at Takeo Lakeside Park and features a variety of activities including arts performances, sports competitions, lantern displays, and fireworks, drawing numerous visitors from both local and international backgrounds.

Tourism Minister Huot Hak highlighted that attendees can experience live artistic performances, concerts, and exhibitions focused on tourism and trade, alongside traditional activities such as martial arts and the release of floating lanterns. The event’s core intention is to showcase local products, tourism services, and potential attractions within Cambodia’s river provinces.

Festival-goer Nhom Sokly expressed her enthusiasm, stating that this was the first festival of its nature in Takeo, noting its appeal due to the beautiful river and clean environment. She appreciates the festival’s role in attracting tourists and emphasizes its importance in fostering environmental protection of the river and its biodiversity.

Another participant, Ket Srey Leab, remarked on the festival’s ambiance, which not only generates enjoyment but also encourages conservation of natural resources. She believes such events can fortify the riverine environment and bolster tourism to the region.

Chrey Sreypenh, a local rice miller showcasing her products, acknowledged the festival as a significant platform for promoting Cambodian agriculture and tourism to diverse audiences. She invited visitors to explore Takeo, recognizing the province’s untapped cultural and natural tourism potential.

Tourism is vital to Cambodia’s economy, contributing significantly alongside garment exports, agriculture, and real estate. The nation welcomed 6.7 million foreign visitors in 2024, marking a 23% increase from the previous year, with tourism generating $3.63 billion in revenue, an 18% rise year-on-year, according to the Ministry of Tourism.

The 9th River Festival serves as a crucial initiative in promoting tourism in Cambodia’s riverine provinces, showcasing local culture and natural beauty. Featuring various performances and local products, the festival not only entertains but also raises awareness for environmental conservation and biodiversity. With significant economic contributions from tourism, the collaboration in events like this highlights the potential of natural attractions in enhancing Cambodia’s economic landscape.

Original Source: www.thestar.com.my

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