Tesla Updates FSD Branding in China, Renaming Autonomous Driving Packages
Tesla has updated the branding of its autonomous driving systems in China, removing ‘FSD’ terminology while keeping functionalities intact. The changes include new names for its three driving packages, signaling a cautious approach towards the eventual release of full autonomy. The company has not provided specific reasons for the renaming, but expectations grow around future developments in autonomous technology.
Tesla recently modified the branding of its autonomous driving systems in China, removing the “FSD” designation from its offerings. This change, noted by industry observers, reflects a renaming of their various driving packages while retaining the same functionalities.
The RMB 64,000 ($8,820) package, formerly known as “FSD Intelligent Assisted Driving”, is now titled “Intelligent Assisted Driving”. Similarly, the RMB 32,000 mid-tier package has transitioned from “Enhanced Version Automated Assisted Driving” to “Enhanced Assisted Driving”. The basic Autopilot system has also been updated from “Basic Version Assisted Driving” to “Basic Assisted Driving”. The overarching term for these offerings has shifted from “Autopilot Automated Assisted Driving” to simply “Assisted Driving Package”.
In February, Tesla China introduced its initial set of FSD features, although the company refrained from labeling them as “Full Self-Driving”. The initial name change coincided with the top-tier RMB 64,000 package being rebranded to “FSD Intelligent Assisted Driving”, along with a promotion allowing customers to explore the new features for free until April 16, although reports later indicated that the offer was put on hold.
While Tesla has not publicly disclosed the rationale for the name change, it appears the company is adopting a cautious stance regarding the anticipated rollout of an autonomous driving system in China. Presently, while FSD capabilities are impressive, they do not confer full autonomy and operate under supervision. Thus, reintroducing the original “Full Self-Driving” terminology could occur once unsupervised systems are officially launched in China.
In summary, Tesla’s renaming of its driving system packages in China signifies a strategic shift to avoid confusion around the term ‘Full Self-Driving’. The core functionalities remain unchanged, and this cautious branding may reflect the company’s approach towards future developments in autonomous driving technology. Observers anticipate that the ‘FSD’ terminology may return once Tesla achieves fully autonomous capabilities in the market.
Original Source: www.teslarati.com
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