Shiseido Integrates China and Travel Retail Operations for Enhanced Efficiency
Shiseido is merging its China and Travel Retail divisions effective March 31. Philippe Lesné will retire, and Toshinobu Umetsu will lead the newly integrated regions. This decision is part of Shiseido’s ‘Action Plan 2025-2026,’ aiming to enhance profitability and operational governance while adapting to consumer demands.
Shiseido has announced the unification of its Travel Retail and China operations, effective March 31. Philippe Lesné will retire as CEO of Travel Retail, and Toshinobu Umetsu, currently serving as the Corporate Executive Officer and CEO of the China Region, will take on the role of Corporate Executive Officer for both the China and Travel Retail Regions.
This strategic move aligns with Shiseido’s ‘Action Plan 2025-2026,’ introduced in November 2024. The plan focuses on enhancing brand foundation, restoring profitability, and improving operational governance. The financial reporting for the newly combined segments will be revised starting in the first quarter of fiscal year 2025, reflecting this restructuring and the company’s ongoing transformation efforts.
Merging these sectors allows Shiseido to more effectively respond to changing consumer demands within the cosmetics and personal care industry. This consolidation is expected to streamline decision-making processes and may lead to reduced costs while concentrating on consumer demographics that are engaged in both the Chinese market and travel retail.
In conclusion, Shiseido’s integration of its Travel Retail and China operations signifies a pivotal shift aimed at enhancing operational efficiency and addressing contemporary consumer needs. With new leadership in place and a focused strategic plan, the company is well-positioned for future growth in both markets.
Original Source: www.globalcosmeticsnews.com
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