Samoa Awarded ‘Emerging Island Holiday Destination’ by Chinese Magazine
Samoa has been awarded the title of “Emerging Island Holiday Destination” by a Chinese tourism magazine, acknowledging efforts by the Samoa Tourism Authority (STA) to increase visibility in Asian markets. STA plans to enhance promotional activities, hoping to attract more travelers from China despite current low arrival statistics. The award signifies optimism for future growth in tourism.
Samoa has been recognized as the “Emerging Island Holiday Destination” by the National Tourism Magazine in China, receiving the accolade earlier this month. This honor reflects the dedication of the Samoa Tourism Authority (STA) and the tourism sector in promoting Samoa as a premier destination within the emerging markets of Asia and China.
Losa Maia’i Wallwork, the Sales and Marketing Manager at STA, noted the significance of the award’s timing, coinciding with enhanced promotional activities between Samoa and China. She stated, “We have a series of initiatives planned, including trade and media familiarization trips aimed to further solidify our presence in the region.”
The STA is focused on ensuring Samoa remains an attractive destination for travelers from China and Asia. Recently, they hosted six travel agents from China for this year’s Samoa Tourism Exchange, which is part of their ongoing marketing efforts. Wallwork expressed gratitude towards the team in China for their diligence in promoting Samoa’s offerings.
Current statistics reveal that only 6% of total arrivals to Samoa stem from the China and Asia market. This figure remains low, primarily due to limited flight options. However, the STA believes the recent recognition indicates growth potential despite geographical challenges. They maintain a positive outlook for future tourism expansion in the region.
In conclusion, Samoa’s recognition as the “Emerging Island Holiday Destination” reflects the dedication of the Samoa Tourism Authority and its partners. The numerous initiatives planned and recent collaboration with travel agents underline the commitment to enhance Samoa’s visibility in the Asian market. Although current arrival statistics are modest, the award signals optimism for future tourism growth, establishing Samoa as a desirable travel destination.
Original Source: www.mvariety.com
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