Air New Zealand, Air China, and Tourism New Zealand Unite to Boost Chinese Tourism
Air New Zealand, Air China, and Tourism New Zealand have launched a multimillion-dollar campaign aimed at revitalizing Chinese tourism to New Zealand. The initiative seeks to promote travel opportunities and enhance visibility in China’s outbound travel market. Targeting increased visitor numbers, the partnership emphasizes sustainable tourism and leverages the strong connectivity fostered by the airlines since 2015. The campaign aligns with post-pandemic travel trends to showcase New Zealand as a premier destination.
A ground-breaking partnership between Air New Zealand, Air China, and Tourism New Zealand is set to turbocharge Chinese tourism to New Zealand. This sweeping new initiative revolves around a multimillion-dollar marketing campaign, aiming to boost visitor numbers from China, currently New Zealand’s third-largest source of international tourists. The campaign reflects a deep understanding of the rising post-pandemic travel trends and promotes New Zealand as a leading travel destination.
The alliance is built on a shared vision to capitalize on the rebound in global tourism, particularly as traveler preferences evolve after recent disruptions. With an investment totaling nearly NZD 500,000, the campaign aims to enhance New Zealand’s presence in China’s competitive outbound travel market. It builds on prior efforts by both Air New Zealand and Tourism New Zealand, showcasing a firm commitment to capturing this high-potential market.
Moving forward, Air New Zealand plans to put over NZD 700,000 into targeted marketing specific to China. This budget will cover digital advertising, strategic partnerships, and inspiring destination storytelling. The company is dedicated to ensuring a significant positive impact across New Zealand’s tourism and hospitality sectors, reflecting the post-pandemic recovery.
This innovative marketing effort will promote New Zealand’s unique allure to Chinese travelers. The campaign will highlight everything from breathtaking landscapes to rich cultural experiences and thrilling adventures, aiming not only to increase the quantity of visitors but also to enhance the depth of their engagement in New Zealand’s offerings.
A vital aspect of this partnership is the existing relationship between Air New Zealand and Air China, facilitating effective air travel between the two nations since 2015. Their collaboration, which includes codeshare flights and synchronized schedules, contributes significantly to the ease of travel and the overall appeal for long-haul journeys.
China’s importance to New Zealand’s tourism sector cannot be overstated. In March 2025, around 248,000 Chinese visitors made their way to New Zealand, marking an impressive 18% rise over the year before. This surge indicates a resilient recovery and a rekindled interest among Chinese tourists in long-haul travel, particularly to locations offering safety and unique experiences.
The marketing campaign will utilize this momentum by actively promoting the benefits of visiting New Zealand and leveraging the established Air New Zealand and Air China network as a dependable transit route. The intent is to highlight accessibility while providing a seamless travel experience to prospective visitors in China.
Additionally, this effort is part of a broader approach that emphasizes not only tourist numbers but also sustainable experiences. Tourism New Zealand plans to promote responsible travel practices that encourage longer stays and greater cultural engagement, aiming to diversify tourism benefits across regions while safeguarding natural resources for future generations.
Tourism New Zealand’s involvement transcends mere promotion. It is also committed to studying Chinese travel behaviors, allowing for nuanced understanding and better campaign targeting as trends shift, ensuring maximum marketing effectiveness.
Air China remains optimistic about the New Zealand market. It is committed to enhancing capacity and pivoting with evolving traveler expectations. This collaboration is perceived as a long-term strategy that will adjust as market conditions evolve.
As global travel rebounds, competition for Chinese tourists is heating up across the region, with countries such as Australia and Japan all vying for attention. Through this collaborative marketing initiative, New Zealand demonstrates its proactive strategy to reposition itself as a premier destination for Chinese travelers.
This joint campaign is, therefore, a pivotal development for New Zealand’s tourism recovery strategy, showcasing a commitment to not only restoring but also elevating the volumes of Chinese visitors through strategic investments and collaborative outreach. This initiative sets a promising precedent for future tourism success, aiming to welcome a wave of Chinese travelers rediscovering New Zealand’s diverse landscapes and vibrant urban destinations.
The partnership between Air New Zealand, Air China, and Tourism New Zealand aims to reinvigorate Chinese tourism with a robust multimillion-dollar marketing campaign. Together, these organizations are targeting increased visitor numbers through a strategic focus on sustainable tourism. By emphasizing New Zealand’s unique experiences and forging seamless travel connections, this united approach not only strives to restore pre-pandemic levels but also positions the country as a desirable long-term destination for Chinese visitors. The groundwork laid through this collaboration paves the way for a brighter tourism future.
Original Source: www.travelandtourworld.com
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