The Significance of the Cardboard Box for Olympic Medal Winners
Summary
At the Paris 2024 Olympics, medal winners receive a distinct yellow cardboard box containing a limited-edition poster designed by artist Ugo Gattoni. This artwork illustrates a whimsical depiction of Paris and highlights the event’s significance as the 33rd iteration of the Olympic Games.
The 2024 Paris Olympics is currently in full swing, with athletes from various disciplines such as swimming and skateboarding vying for gold medals. This year, in a unique twist, Medal winners have been presented with long, thin yellow cardboard boxes alongside their medals, piquing the curiosity of viewers. These boxes house a special Paris-themed poster, designed by the talented French artist Ugo Gattoni, which depicts a charming cartoon representation of Paris, featuring the iconic red Eiffel Tower and the Seine River. In celebration of the 33rd edition of the Olympic Games, the artwork includes the title ‘XXXIII Olympiade.’ Mr. Gattoni dedicated approximately six months to the creation of this intricate piece of art, which has also been showcased on his social media platforms in a nocturnal rendition. Tony Estanguet, president of Paris 2024, highlighted the significance of this initiative during the poster unveiling in March, stating, “It is a new, key moment in the Paris 2024 story. We have tried to be different and imagine posters that look like us, posters that go beyond a mere logo.” With nearly 1,000 medals available, many athletes are expected to share their achievements online, including their new posters.
The introduction of a cardboard box as a supplemental award for Olympic medalists at the Paris 2024 Olympics represents a creative approach to commemorate the Games. The posters contained within these boxes serve not only as a token of appreciation for the winning competitors but also showcase the artistic talent of a local artist, enhancing the cultural experience of the event. The illustration aims to encapsulate the spirit of Paris and its hosting of the Olympic Games, thus contributing to the overall ambiance and festivities surrounding the Olympics.
In conclusion, the Olympic medal winners at the Paris 2024 Games are receiving more than just medals; they are also gifted with a limited-edition poster designed by Ugo Gattoni. This initiative symbolizes a heartfelt acknowledgment of the competitors’ achievements while simultaneously showcasing Paris’s artistic culture. As the games unfold, the excitement surrounding these unique awards is likely to grow, further engaging audiences worldwide.
Original Source: www.the-independent.com
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