Scott Young, Group Senior Vice President at Warner Bros. Discovery Sports Europe, discussed Eurosport’s extensive coverage plans for the 2024 Paris Olympics at the SVG Europe Sport Production Summit. He emphasized the network’s innovative approach, which has already garnered seven billion streaming minutes, and offered insights into future Olympic events in Milano Cortina (2026) and Los Angeles (2028).

Scott Young, the Group Senior Vice President of Content, Production, and Business Operations at Warner Bros. Discovery Sports Europe, was a keynote speaker at the SVG Europe’s Sport Production Summit held in Amsterdam last month. In an insightful discussion, Young elaborated on the expansive coverage that Eurosport is planning for the 2024 Olympic Games in Paris, highlighting its innovative approach which aims to redefine audience engagement through personalized content. This shift has already resulted in a remarkable seven billion minutes of streaming viewership. Looking ahead, Young also provided a preview of upcoming Olympic events in Milano Cortina for the Winter Games in 2026 and in Los Angeles for the Summer Games in 2028. This event was moderated by George Bevir, the Editorial Director of SVG Europe, and aimed to provide industry insights into the evolving landscape of sports broadcasting.

The discussion led by Scott Young at the SVG Europe Sport Production Summit centered on the future of sports broadcasting, particularly in relation to the upcoming Olympics. As viewer habits evolve, broadcasters are faced with the challenge of transitioning from traditional linear content to more customized viewing experiences. This trend is particularly pertinent as Eurosport gears up for the unprecedented scale of their coverage of the Paris Olympics. Young’s insights shed light on how such adaptations are crucial for engaging modern viewers in a competitive media environment.

In summary, Scott Young’s address at the SVG Europe Sport Production Summit provided a comprehensive overview of Eurosport’s strategic plans for the 2024 Paris Olympics and beyond. The emphasis on innovation and personalized content is expected to redefine viewer engagement and set new benchmarks in sports broadcasting.

Original Source: www.sportsvideo.org

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