Unprecedented Engagement Levels Mark the 2024 Olympic Basketball Tournaments
MIES (Switzerland) – The international basketball community witnessed unprecedented levels of engagement during the 2024 Olympic year, a phenomenon reflected across all FIBA digital platforms. The participation and enthusiasm surrounding the events leading up to the Paris 2024 Olympic Games have resulted in staggering metrics across social media and website analytics.
The Women’s Olympic Qualifying Tournaments, hosted in February across Brazil, Belgium, China, and Hungary, along with the Men’s Olympic Qualifying Tournaments held in Greece, Latvia, Spain, and Puerto Rico, have set the stage for this remarkable increase in engagement. The culminating Olympic Basketball Tournaments, taking place in Lille and Paris, have further propelled FIBA’s visibility in the global sports arena.
FIBA’s social media platforms garnered over 2.7 billion impressions and 72 million engagements. This marks a tremendous increase when contrasted with the 13 million engagements noted during the Tokyo Olympics in 2021. There was also a notable escalation in video views, which reached an astounding 330 million, a significant rise from the 34 million recorded in the prior event.
Since the initiation of the FIBA Olympic Qualifying Tournaments in July, FIBA has experienced a remarkable growth in its digital following, gaining over one million new followers across its social media accounts. Additionally, fan engagement on FIBA event websites soared, with 6.5 million visits reported – a 34 percent uptick compared to the Tokyo events. Pageviews skyrocketed to 35.2 million, showcasing an impressive 89 percent increase from the previous Olympics.
The increases in traffic were even more pronounced for Women’s events, with visits and pageviews for the Women’s Olympic Qualifying Tournaments and Women’s Olympic Basketball Tournament tripling in comparison to the summer of 2021. This undeniable growth illustrates the rising prominence of women’s basketball on the international stage.
These compelling statistics mirror the record-breaking attendance at the Paris 2024 Olympic Basketball Tournaments, where an astounding 1,078,319 spectators filled the venues. This achievement set a new attendance record for Olympic basketball, surpassing the previous high of 1,068,032 set during the 1996 Atlanta Olympics, accomplished with a reduced schedule of 52 games—40 fewer than those in Atlanta.
Pierre Mauroy Stadium in Lille witnessed a basketball spectacle, hosting 876,686 fans across 36 men’s and women’s matches.
In conclusion, the remarkable attendance figures coupled with the extraordinary social media engagement highlight the growing popularity and significance of international basketball at the Olympic Games. FIBA is on a commendable trajectory, suggesting a bright future for the sport on the global stage.
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