Infront has secured a partnership with the IOC to commercialize over 60,000 hours of Olympic archival content from 2025 to 2028. This collaboration aims to enhance public access to Olympic history and promote the legacy of athletes. The partnership also signifies an ongoing collaboration to spread the Olympic spirit worldwide.

Infront will collaborate with the International Olympic Committee (IOC) from 2025 to 2028 to commercialize the historic Olympic archive. This archive comprises over 60,000 hours of audiovisual content from Olympic events, beginning with the first modern Games and extending through to the Paris 2024 Games. The partnership aims to enhance the accessibility of Olympic history, allowing a broader audience to appreciate the legacy of athletes.

The collaboration focuses on making the rich history of the Olympic Games available to the public, showcasing over a century of significant sporting moments through various media formats. Infront will utilize its expertise to tell new stories that emerge from this extensive collection. The deal indicates a strengthening of the working relationship between the IOC and Infront, aiming to expand the global influence of the Olympic spirit.

This partnership not only aims to preserve and promote Olympic history but also recognizes the growing demand for archival content in modern storytelling. Through this collaboration, Infront seeks to unlock unprecedented access to Olympic moments that have inspired generations. The initiative supports the long-term legacy and global outreach of the Olympic community.

Original Source: olympics.com

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