Paris 2024 Launches Cultural Olympiad with Artistic Posters and Events
Paris 2024 has launched its Cultural Olympiad programme for 2023, introducing artistic posters that celebrate Olympic values. A total of 14 posters created by eight artists will be exhibited for a month before traveling across France. The initiative involves extensive collaboration with local entities, inviting public participation throughout the programme leading to the 2024 Games.
The Paris 2024 Organising Committee has unveiled its 2023 Cultural Olympiad programme alongside a series of artistic posters celebrating the Olympic and Paralympic values. Each Organising Committee, in collaboration with the International Olympic Committee (IOC), invites artists to participate in an Artistic Poster programme, enhancing the official Games poster while contributing to the collective memory of the event.
At a launch event held by the Seine River coinciding with the 2023 Paris arts festival Nuit Blanche, the committee revealed 14 posters created by eight artists. Uniquely, each artist or pair was tasked with designing two posters—one for the Olympic Games and another for the Paralympic Games Paris 2024. The posters will be exhibited for one month before touring France starting in September.
Aiming to engage local authorities and the French sports community, the initiative Terre de Jeux 2024 facilitates promotion of the Games and participation in sports across the nation. This approach ensures that the entirety of France feels included in the Paris 2024 experience, in line with the slogan “Games wide open.”
Five artists were selected through a competitive process overseen by a jury comprised of representatives from various cultural and sporting organizations. These competitions celebrate the centenary of the 1924 Olympic Games and the inclusion of breaking as a new Olympic discipline for 2024, as well as the first-ever hosting of the Paralympic Summer Games in France.
The appointed artists include Adam Janes, Clotilde Jiménez, Gilles Elie, duo Elsa and Johanna, Pierre Seinturier, Fanny Michaëlis, and Stéphanie Lacombe. The Cultural Olympiad has existed since Barcelona 1992 and seeks to showcase the synergy between arts and sports, culminating in numerous nationwide events from now until the Paralympic Closing Ceremony on September 8, 2024.
Led by the Paris 2024 Culture Department, the project involves collaboration with over 500 Terre de Jeux 2024 entities and the cultural network alongside Olympic and Paralympic movements. Major events of the Cultural Olympiad include the Summer of the Cultural Olympiad from June 1 to September 15, European Heritage Days on September 16 and 17, and the Autumn of the Cultural Olympiad from September 21 to December 21.
Tony Estanguet, President of Paris 2024, stated, “Today, we are happy to reveal the major events of the Cultural Olympiad… its projects will reach an increasing number of people.” In response to the events scheduled for 2024, a new dedicated website has been launched, providing the public with access to the full programming schedule, along with an interactive map to help locate events.
The unveiling of the Artistic Posters and the Cultural Olympiad programme represents a significant cultural initiative in anticipation of the Paris 2024 Games. The active involvement of artists and the public reinforces the connection between sport and culture, ensuring broad participation and enthusiasm leading up to the event. The commitment to include diverse communities in the Olympic journey is indicative of a unified celebration of sports and arts in France.
Original Source: olympics.com
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