Quanzhou City Experiences Tourism Surge Driven by Cultural Revival
Quanzhou, a historic city in China’s Fujian Province, saw a remarkable tourism boom in 2025, with 10.12 million visits and 10.1 billion yuan in revenue during the Spring Festival. Traditional arts and cultural innovations have played crucial roles in this growth, leading to both economic benefits and cultural preservation efforts.
Quanzhou, a historic city in southeastern China’s Fujian Province, experienced a notable surge in tourism during the 2025 Spring Festival. The city recorded 10.12 million visits, leading to a remarkable tourism revenue of 10.1 billion yuan (approximately 1.4 billion U.S. dollars), indicating year-on-year increases of 23.6 percent and 25.9 percent respectively. This achievement positioned Quanzhou at the top of Mafengwo’s “2025 Top 10 Hottest Festive Towns” list.
The city’s cultural landscape, particularly its traditional performing arts, has been pivotal in this tourism boom. The Marionette Theatre of Quanzhou staged an impressive 94 shows over the holiday period, attracting over 30,000 attendees and generating ticket sales of 2 million yuan. The demand resulted in daily performances increasing to seven shows, with online tickets selling out rapidly. Furthermore, over 300 intangible cultural heritage performances, including Liyuan Opera and Gaojia Opera, saw a significant turnout of young audiences.
Cultural intellectual properties have also emerged as major economic contributors. For instance, a green snake sculpture at the Quanzhou Confucius Temple, inspired by local cultural elements, boosted sales of plush toys and souvenirs by 1 million yuan. Local enterprises like Peak Group have played an active role in this development, creating decorative installations that reflect local artistry at various landmarks.
Tourism growth is simultaneously fostering cultural preservation. Revenues from the string puppet troupe are reinvested into innovation and facility upgrades. Additionally, a local music band is modernizing music that is 800 years old, sharing their performances globally from cities like Shanghai to London.
The annual statistics present an impressive picture, as Quanzhou welcomed 100 million tourists in 2024, with a substantial 20.8 percent increase in tourism spending to 121.14 billion yuan (around 16.7 billion U.S. dollars). This surge has invigorated various sectors such as transport, hospitality, and catering. The integration of cultural heritage with tourism is creating a sustainable model that promotes economic growth while preserving traditional practices.
In conclusion, Quanzhou’s cultural revival has resulted in significant tourism growth, as evidenced by increased visitor numbers and revenue during the 2025 Spring Festival. The city’s rich traditional performing arts, coupled with innovative cultural initiatives, are key drivers of this success. Furthermore, the synergy between tourism and cultural preservation is establishing a sustainable economic model that benefits both the local economy and heritage conservation, paving the way for future growth.
Original Source: www.news-journal.com
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