Quanzhou’s Tourism Boom: Revitalizing Cultural Heritage and Driving Growth
Quanzhou, a historic coastal city in Southeast China, is experiencing a tourism boom, with over 10.12 million visits and 10.1 billion yuan in revenue reported during the Spring Festival 2025. Cultural tourism drives this growth, as traditional arts attract new visitors. The city is successfully integrating its heritage with tourism, creating a thriving economic model that promotes cultural revitalization.
The coastal city of Quanzhou in Southeast China is witnessing a significant resurgence in tourism, having recorded over 10.12 million visits during the 2025 Spring Festival holiday. This surge has contributed to a remarkable tourism revenue of 10.1 billion yuan (approximately $1.4 billion USD), establishing Quanzhou as a premier travel destination and ranking first on Mafengwo’s 2025 Top 10 Hottest Festive Towns list.
Cultural tourism plays a pivotal role in Quanzhou’s thriving travel industry, with traditional Chinese performing arts drawing the interest of a young audience. The city’s rich cultural heritage is increasingly being transformed into an economic asset, as cultural intellectual properties (IPs) generate new revenue streams that boost the local economy.
Quanzhou’s tourism achievements are a catalyst for the revival and modernization of its rich cultural legacy. As one of China’s oldest and most culturally esteemed cities, Quanzhou continues to achieve new milestones in tourism, signaling its importance as a cultural and historical hub in the region.
By effectively merging heritage with tourism, Quanzhou has established a sustainable tourism model that promotes economic advancement while ensuring cultural revitalization. This approach not only enhances the visitor experience but also preserves the essence of Quanzhou’s historical significance.
Quanzhou is experiencing a remarkable tourism revival characterized by unprecedented visitor numbers and significant revenue increases. With cultural tourism at its core, the city is effectively revitalizing its cultural heritage while establishing economic growth through innovative revenue streams. By forging a sustainable tourism model, Quanzhou sets an example for balancing the dual objectives of economic development and cultural preservation.
Original Source: www.travelandtourworld.com
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