Wildberries Records Exceptional Sales Growth for Uzbek Sellers

Wildberries has reported a 61% increase in sales of Uzbek goods in 2024, with textiles making up 83% of this figure. The demand for Uzbek textiles has particularly surged in neighboring countries, with notable growth rates. The platform supports local sellers through training programs and initiatives focused on women’s entrepreneurship.

Wildberries, a prominent e-commerce platform in Eurasia, has reported significant sales growth for products sourced from Uzbekistan. In 2024, sales of Uzbek goods rose by 61%, with textiles comprising a substantial 83% of all items sold through the platform. This growth reflects increasing demand in neighboring markets, highlighting new export opportunities for local sellers.

Specifically, sales of Uzbek textiles surged dramatically in various countries: 117% in Kyrgyzstan, 114% in Belarus, 108% in Kazakhstan, and 63% in Russia. Uzbekistan stands as one of the top 10 cotton producers globally, and its textile sector is crucial to the national economy, providing employment to approximately 570,000 individuals from a population of 37 million.

The range of popular Uzbek textile products includes T-shirts, pajamas, long-sleeves, polo shirts, and trousers. Remarkably, certain items like jackets experienced a staggering sales increase of 2479%, while baby jackets and thermal turtlenecks saw rises of 936% and 647%, respectively.

Wildberries is committed to bolstering local businesses through initiatives such as training programs for Uzbek entrepreneurs, collaborating with the Uzbekistan Chamber of Commerce and Industry. In 2024, the company conducted more than 90 seminars aimed at equipping these entrepreneurs with skills to enhance their marketplace sales and export capabilities.

Additionally, the Women Entrepreneurs (WE) Fintech initiative, in partnership with the Fintech Association of Uzbekistan, aims to empower women by advancing their digital and e-commerce expertise. Wildberries provides training sessions under its PRO WB educational program, catering to women and girls aspiring to establish small businesses.

In conclusion, Wildberries’ record sales growth of Uzbek products underscores the expanding opportunities for local sellers, particularly in textiles. The platform’s support for entrepreneurship and initiatives aimed at empowering women are pivotal in enhancing the export potential of Uzbekistan’s goods. As Wildberries continues to build a robust infrastructure, it remains a catalyst for economic development in the region.

Original Source: www.macaubusiness.com