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China’s Strategy to Enhance Consumer Spending for Economic Growth

This article discusses China’s strategy to enhance consumer spending as a key driver of economic growth, emphasizing policies from the Government Work Report aimed at boosting domestic demand, improving living standards, and addressing consumer confidence through job creation and increased social welfare. The effectiveness of initiatives such as the consumer goods trade-in program and the focus on innovative consumption scenarios are highlighted as central to revitalizing the economy.

In a significant move to boost economic growth, Chinese policymakers are emphasizing domestic demand as the primary engine of the economy. This was outlined in the Government Work Report presented on March 5, where it was noted that enhancing living standards and consumer spending will be prioritized to foster a robust consumption-driven economy.

Consumer spending is critical to China’s economic landscape, contributing 44.5 percent to economic growth in 2024, surpassing both investment and exports. The ongoing push to increase consumption is particularly necessary as the economy faces challenges from trade protectionism and a transition away from traditional growth sectors like real estate to more sustainable drivers.

Yang Decai, a national political advisor and economics professor, emphasized that stimulating consumption can mitigate external uncertainties while stabilizing short-term growth. To facilitate this shift, the Government Work Report introduced new measures, including the issuance of 300 billion yuan in ultra-long special treasury bonds to support a consumer goods trade-in program.

The trade-in program, initiated previously, has significantly revitalized consumer markets, generating over 1.3 trillion yuan in sales and encouraging the purchase of various items, including vehicles and appliances. Commerce Minister Wang Wentao highlighted the program’s impact on improving household quality of life beyond mere economic terms.

Addressing constraints to consumption, the government aims to enhance consumer confidence through improved social welfare, creating over 12 million new urban jobs and increasing pensions for rural and urban populations. The report indicates an increased allocation of resources to meet these objectives.

Lu Ting, chief economist at Nomura, posited that raising farmers’ pension benefits could substantially elevate consumption rates, suggesting further enhancements in this area are likely. Education spending will rise by 6.1 percent, while social security funding is set to increase by 5.9 percent, alongside anticipated gains in healthcare and housing.

Policymakers are also aiming to align consumption with lifestyle enhancements, focusing not merely on spending volume but also on creating innovative consumption scenarios. This sector-focused strategy includes improving systems to maximize potential in industries like culture and tourism, ultimately stimulating more consumer activity.

Emerging trends such as the winter sports boom and increased spending among seniors reveal promising growth opportunities. The silver economy, projected to reach 30 trillion yuan by 2035, could also generate significant employment. For instance, Jilin province’s issuance of consumption vouchers reportedly stimulated over 100 million yuan in direct spending during the winter season, showcasing effective policy incentives leading to practical economic benefits.

In conclusion, China’s commitment to bolstering consumer spending as a primary driver of economic growth underscores a strategic shift towards a consumption-focused economy. The government is implementing various measures to enhance living standards, stimulate consumption, and create new jobs. As consumer confidence improves and spending rises, particularly among key demographics, these initiatives are expected to yield significant benefits, driving sustained economic growth in the face of global challenges.

Original Source: www.nationthailand.com

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